Equity One Privacy Policy How we use
and protect consumer information
Equity One places a great value on
having you as a customer. That is why we
are notifying you about our Privacy
Policy. This Policy applies to every
financial institution that is part of
the Popular, Inc. family (“Popular,
Inc.”), which includes Equity One.
The financial institutions that are
part of the Popular, Inc. family,
such as Equity One, do not rent or
sell customer mailing lists or
private information about customers
with external institutions or
individuals. At the same time, we
want to keep you updated on the
services and products offered by
Equity One’s affiliates, such as
Popular Mortgage Servicing, Popular
Housing Services, E-Loan, Banco
Popular North America, Banco
Popular, Popular Cash Express,
Popular Insurance, and Popular
Leasing.
Some of the benefits you may receive
by allowing us to share your
information among Equity One’s
affiliates, under the strictest
confidentiality, are: discounts,
promotional offers, combined account
statements, easy access to certain
benefits of our accounts, and new
and improved products.
The following is a description of
our practices regarding how we
handle your personal information,
always safeguarding and protecting
the information you share with us.
We are also providing you with the
opportunity to prohibit us from
sharing your personal information
among our affiliates.
To prohibit the sharing of your
information with Equity One’s
affiliates, please complete an
Equity One Opt Out Request Form.
Note that we are permitted to
continue to share information about
your transactions or experiences
with Equity One (such as, for
example, account balance and payment
history) with our affiliates even if
you opt out.
For your convenience, a printable
opt-out form for states other than
California or Texas is available at the
following link:
Opt-Out Form. If you are a
California resident, please use the
opt-out form at the following link:
California Opt-Out Form. If you
are a Texas resident, please use the
opt-out form at this link:
Texas Opt-Out Form.
1. How Equity One collects your
information.
We collect information:
- That you have voluntarily provided us, or any of our affiliates, on
credit applications, account opening
documents, when signing up for
electronic services, and when it is
necessary to make or complete
transactions that you initiate.
- That comes from transactions you make with us and with our affiliates.
- That third parties, such as consumer credit reporting agencies, have
provided us.
2. The type of
information to which Equity One and its
affiliates have access.
As part of our continuous effort to
develop, improve and provide superior
products and services, Equity One may
share, exclusively within the Popular,
Inc. family, information from credit
applications or other forms, such as
name, address, telephone number, Social
Security number, assets and income;
transaction information such as balance,
payment history and credit card usage;
and information from credit reports,
such as credit history and
creditworthiness.
3. With whom
Equity One may share your information.
To ensure that we offer you the most
complete range of top quality services
and products, Equity One shares the
aforementioned information and
transaction or experience information,
as permitted by law, only within the
Popular, Inc. family, including the
banking, mortgage, leasing, insurance
and investment companies mentioned
above, but excluding entities outside
Popular, Inc. In this way, you may
receive new or improved services, as
well as offers and products that
otherwise you would not receive.
Equity One and its affiliates do not
share your information with companies or
organizations outside the Popular, Inc.
family. As an exception, and as
permitted by law, we may provide all of
the information that we have collected
from you, as described above, including
information about your transactions with
us and our affiliates, and information
provided to us by third parties such as
consumer credit reporting agencies, to
other companies to carry out services on
our behalf during marketing campaigns
and for account maintenance and
servicing purposes or to other financial
institutions with whom we have joint
marketing agreements. When occasionally,
we assign companies to provide services
for us, or when we enter into joint
marketing agreements, we only share the
required information to achieve the
aforementioned purposes. Furthermore, we
require these companies, through a
contract, to maintain strict
confidentiality of the information and
limit its use exclusively to the
purposes for which it is provided.
4. What is Equity One’s policy regarding
former clients’ information.
Equity One and its affiliates may share
information about their former clients
in the same way they do with current
clients. The information about former
clients is retained during the time
period permitted by federal and local
laws and regulations that govern the
financial industry.
5. What
security measures have Equity One and
its affiliates implemented to ensure the
privacy of your information as a client.
Equity One and its affiliates limit the
access to your information only to those
employees who need it to provide you
products and services, or to those who
need access to it to comply with federal
and local regulations of the financial
industry. We hold our employees
responsible for complying with our
Privacy Policy and its principles, and
we take appropriate disciplinary
measures to enforce our employees’
responsibilities, as specified in our
Code of Ethics and Rules of Conduct.
We also maintain physical and electronic
security measures necessary to safeguard
the confidentiality of your information
as required by law and by this policy.
6. What happens when you do not want
your information to be shared among
Equity One’s affiliates.
Equity One will notify you annually, or
as required by law, about its Privacy
Policy.
If you want your
information to continue to be shared
among Equity One’s affiliates and
thereby choose to receive the discounts,
promotional offers, combined account
statements, easy access to certain
benefits of our accounts, and new and
improved products, you do not have to
return this document. We thank you for
your confidence in Equity One and your
patronage of all our products and
services.
To prohibit the sharing
of your information with Equity One’s
affiliates, you must complete the Opt
Out Request Form enclosed along with our
Privacy Policy and send it to: Popular
Financial Holdings, Inc./Equity One,
Inc., Opt Out, P.O. Box 282, Marlton, NJ
08053. You may also request a copy of
the Opt Out Request Form by calling
(856) 396-2060. Your opt out request
will take approximately 4 weeks to go
into effect. If you have already sent an
Opt Out Request Form, it is not
necessary to send it again. Note that
even if you opt out, the law allows us
to share with our affiliates any
information about our transactions or
experiences with you. If you opt out
from affiliate sharing, we will not
share other information you provide to
us or that we obtain from third parties
(for example, credit bureaus), unless
otherwise permitted by law.
Vermont Residents Only
In Vermont, the information we disclose
under joint marketing agreements must be
limited to your name, address, other
contact information, and information
about our own transactions and
experiences with you. Your consent is
required before we can share certain
credit information about you with our
affiliates. We are permitted to share
information which is not a credit report
under Vermont law without your consent,
such as information related solely to
our transactions and experiences with
you (such as, for example, account
balance and payment history). Should you
move from Vermont, these
Vermont-specific disclosures will no
longer apply.
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